Hi Natalie! Tell us a little bit about yourself – what do you do?

I am a 19 year old singer-songwriter from Wakefield, Massachusetts. I have a full band Natalie Joly & the Two Cents, which plays covers as well as my originals. My music is highly influenced by rock and roll, but has elements of pop and country as well. I’ve released 2 CDs and I am in the process of releasing 4 new singles, and a new EP. I also own a jewelry company called Lovewell with my sisters.

Nineteenth + Seventh: Natalie Joly A singer-songwriter Steven Tyler would be proud of

What does fashion mean to you?

Fashion to me is a way to express yourself. I think fashion should be something that makes you feel great about yourself. It is something you have full control over and I think it’s important to put some effort into, because it feels great when you finally get the outcome you want.

Nineteenth + Seventh: Natalie Joly A singer-songwriter Steven Tyler would be proud of

When did you develop a love of fashion?

I developed my love of fashion through my music career. I woke up one day and realized that every musician has an “image” and that at the time I definitely did not. I think I was in my sophomore year and I realized I had no look, no style, and absolutely no idea where to start. I started analyzing the style of music I wanted to be classified as and what similar musicians were wearing, and mixed that with what styles I liked and didn’t like. I then reached out to Amanda Curtis (she had hired me to play at an event a few months earlier) and we had a meeting to discuss style ideas which helped a lot.

Nineteenth + Seventh: Natalie Joly A singer-songwriter Steven Tyler would be proud of

How would you describe your style?

I would describe my style as a rock musician’s style. It’s a mix of a classic 70srock and roll, with 80s moto-rock style (which is why my Lovewell line is called Moto-Rock).

How do you incorporate your own personal style with what you do?

My style is extremely important in what I do. I don’t let myself step out of my house without making sure I’m exuding the right image and feeling. I’ve been caught in situations too many times where I’ve run into important people when I have no makeup on and I’m in sweats and I’m sitting there thinking to myself, “HOW did I let myself go out in public looking like this?! Now this person will NEVER want to work with me!” Image is a huge thing in building your own personal brand and it’s really important that the look I’m going for is memorable and clearly portrayed to everyone I meet.

Nineteenth + Seventh: Natalie Joly A singer-songwriter Steven Tyler would be proud of

What is your biggest fashion faux pas phase?

I think my biggest regrettable style phase was when I had no style (haha). Back when I just wore anything that fit me and didn’t care what it looked like, just as long as it “worked.” But looking back it definitely wasn’t working!

You must work a lot of late nights!

I do! But my evenings are usually the time that I choose to work on my music. Whether it’s writing a song, recording, vocal practice, or jamming with my band. My brother and I have put together an at-home studio in my basement so I actually have access to any equipment I could ever really want. Then later on at night is when I get into making necklaces almost every night. So I get to sit in the comfort of my own living room on the couch watching TV while I bead. I definitely can’t complain!

Nineteenth + Seventh: Natalie Joly A singer-songwriter Steven Tyler would be proud of

What excites you about Nineteenth Amendment?

Nineteenth Amendment excites me because it gives underground fashion designers a platform to be discovered and make a living doing what they love. I am all for entrepreneurship and paving your own way in your career, and I love companies like Nineteenth Amendment that are not only built from the ground up, but they also give other people an opportunity to do the same thing.

What spoke to you about the garment you chose to wear?

The moment I looked at the Artur oxblood leather dress I fell in love with it. I have kind of an obsession with leather in general whether it’s leather jackets, leather pants, leather vests, of course leather shoes…anything leather I love, but I’ve never worn a leather dress! I was really intrigued and a little nervous of how it would fit but after about 5 minutes in this dress it was completely formed to my body and I was so comfortable in it. Because my style is kind of harsh and very casual, I have a really hard time getting dressed up for formal events and managing to keep my style the way I want it. This dress achieved just that. It was super feminine, extremely figure flattering, and showed off my rocker side since it was maroon leather. I loved every second of it and don’t think it could have worked out any better!



Inspired by the German pattern making system, Der Goldene Schinnit (The Golden Ratio), created in 1935, the line Handcraft Love was developed with love for women who want to look elegant with attitude. The garments combine the classical system of pattern drafting and Renaissance studies of the body with contemporary aesthetics, taking inspiration from the style from powerful women such as Eddie Sedgwick and Christa Päffgen to show femininity and sensuality. The line mixes the beauty of the past with the colors of the future revealing the body and the inspiration within.

Nineteenth + Seventh is a monthly feature bringing cutting-edge fashions from our global designers to your favorite tastemakers. Our goal? To help tell their stories through our designers’ clothing. We believe that fashion is at its best when many voices–from independent designers to bloggers, stylists, and connoisseurs–make themselves heard. Interested in sharing your fashion story? Email us letting us know you’d like to participate.

Customer Reviews (0 comments)

Leave a comment