When COVID19 hit, fashion designer Tapti Tapan didn’t know what to do but she knew the fashion industry needed some soul. Three months later, the FIT grad Tapti introduced Soul by Tapti Tapan with her latest collection - Everyday Edgy Jewelry - to de-stress and add sparkle to her shoppers’ new normal and introduce ethically sourced stone and crystal jewelry that pays homage to the world around us. We spoke to Tapti (over Zoom!) about what inspired her latest collection and tips to live by.

Meet Tapti Taoan

How and why did you start designing jewelry? 

I began designing clothing to start but started designing jewelry in 2011. My concept was to create jewelry pieces that went well with my cocktail dress line. I wanted my shoppers to be able to accessorize with sparkle.  I was amazed by the crystals - how they sparkled - and they made me happy and I thought to myself, if this makes me happy then it would make others happy as well.  It was uplifting for me and added joy, a sense of comfort. 

What is your design philosophy? 

In terms of design philosophy: "Something That Sparkles". I want my designs to add joy, comfort and I want my designs to be uplifting.  I want my collection to be beautiful, edgy - a statement piece that can even be worn with a basic T-shirt to give it an element of elegance, glamour, and some attitude. I want my jewelry to empower women so they can shine and forget their everyday challenges or the challenges they had in the past. I want my collection to be one of a kind with one of a kind pieces. I want my clients to be stress-free.

How has your design changed over time?

We all are going through tough times and we need something that's uplifting and comforting. We need something that will uplift our moods and look good on screen as we all are multi-tasking and holding meetings online. We want something that will pop.

What inspired your Everyday collection? 

My Everyday Edgy Collection is lightweight and inspired by the chains, made feminine, elegant and glamorous. The Collection is designed like chains but made out of colorful crystals with sparkle.  It makes you feel feminine and you feel like you are wearing something precious and meaningful. 

What is your biggest hurdle building a brand today? 

The biggest hurdle today is trying to gauge the interest of clients, trying to understand what they like and what they don't, their budget, their point of view, state of mind, and buying habits. It's equally important to connect with them and to try to design and create what they need and want and to present them the collection and hope that they will appreciate, connect with it, find it meaningful, and will buy it.

Tapti Tapan

What do you think about fashion today?

Fashion today is looking at the current situation and trying to adjust and pivot while catering to what people want. I also think it is important to educate people about sustainability and organic choices. We are looking at quality vs quantity. We are looking to eliminate waste and to be mindful of our surroundings, our environment, our natural resources, and the habitat. We are looking for new ways to implement our designs, to be mindful of the current situation, to provide production transparency and to source quality raw materials.

Where do you go and what do you do for inspiration?

Right now, everything is virtual, therefore, it's hard to go out. There are virtual trade shows, there are online publications and trend services you can look at for inspiration and learn about the current trends and where the retail world is heading at.  Equally important is to understand our clients and their needs and how we can address those needs. 

Any tips and tricks of the trade?

Wear a cocktail dress when you feel like it, even if you are working from home, meeting your friends virtually, or running errands. You don't have to only dress up for an event, you can wear a dress when you feel like it, even at home.  Also - always carry hand sanitizer, tissues, a reusable, organic tote, and  a face mask.  

Shop Tapti’s sparkle and shine in Everyday Edgy.


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